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BUSINESS for BUSINESS Internet Marketing | Book & Articles | Book

How to get a website that WORKS
for YOUR business
by Nigel T Packer


"Nigel Packer's superb book

takes a strategic look at how the internet can be used to promote a small business.

Many small businesses follow the "build it and they will come" philosophy of website development, and then wonder why their website is costing them money instead of generating it.

Packer explains in simple terms what business owners need to do to make the internet work for them.  He takes the reader through the process of planning, commissioning, marketing and maintaining a website, while always bearing in mind who the website is for - the customers.

Eminently practical, Packer explains relevant technological terminology in simple easy-to-understand phrases, and give practical suggestions for ways in which any small business owner can implement changes.

Whether starting from scratch or updating your company's current site, you would be hard pushed to find a better or more useful guide to getting the best out of your website."

by John Ling
'Speed Reads'
The Marketer Magazine
p.48 May 2009


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Internet Marketing Book

INTERNET MARKETING How to Get a Website that Works for YOUR Business

by Nigel T Packer published by Constable and Robinson ISBN 978 0 7160 3020 1

This book takes a straightforward approach, using non-technical language. 

Full of insights and real-world observations, practical techniques and actionable strategies, this book focuses on business - your business.

Includes chapters on:

  • Define the type of website your business needs

  • Understand what your customers want from your website

  • Bring customers to your site through search engines

  • Find the right web developers for your needs and communicate effectively with them

  • Test your website thoroughly before it goes live!


Don't just take our word for it, see what others have said, whether professional book reviews or business owners, web developers and others who have bought and read the book.







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