"Nigel Packer's superb book
takes a strategic look at
how the internet can be used to promote a small business.
Many small businesses
follow the "build it and they will come" philosophy of
website development, and then wonder why their website is
costing them money instead of generating it.
Packer explains in simple
terms what business owners need to do to make the internet
work for them. He takes the reader through the process of
planning, commissioning, marketing and maintaining a
website, while always bearing in mind who the website is for
- the customers.
Eminently practical, Packer
explains relevant technological terminology in simple
easy-to-understand phrases, and give practical suggestions
for ways in which any small business owner can implement
Whether starting from
scratch or updating your company's current site, you would
be hard pushed to find a better or more useful guide to
getting the best out of your website."
by John Ling
The Marketer Magazine
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