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"An excellent book ..." "Do not build a website without reading this first ..." "... explains in simple terms what business owners need to do to make the internet work for them ..."
"Eminently practical ..." "... described by many in the business industry as no less than a bible ...
"... readable book aimed at non-technical people... "... provides the means for improving your business prospects and prosperity ..."
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Book Feedback The feedback and testimonials below are a both professional reviews and reader feedback. Professional Reviews "An excellent book. Provides a practical and readable way through a maze of possibilities. Entrepreneurs and their advisors will find fewer better investments than this publication."
Professor David J.
Brooksbank BSc (Hons) MSc PhD PGCEd FHEA, “Nigel Packer’s book on Internet Marketing will be of enormous value to those who want to enter this vital sphere of commercial activity.”
Lord Peter Walker of
Worcester MBE PC "You were right...again! Once I started I just had to keep on going to the end. A good read with lots of sensible insights into the subject. Hope it sells well as it deserves to."
Allan Gray "Do not build a website without reading this first. A true guru of his time, Mr Packer can seriously and positively transform your business prospects and capabilities. No magic, no mystery, simply a remarkable understanding of marketing, technology and what makes customers tick. An absorbing read that works from the real principles of business and leads the reader through to an ultimate grasp of what really matters in internet marketing and website design. It made me realise that basic marketing principles are still as fundamental to all businesses as ever they were and that their delivery is critically important in today's competitive and technically advanced marketplace."
Roger M Phillips
"Nigel Packer's superb book takes a strategic look at how the internet can be used to promote a small business. Many small businesses follow the "build it and they will come" philosophy of website development, and then wonder why their website is costing them money instead of generating it. Packer explains in simple terms what business owners need to do to make the internet work for them. He takes the reader through the process of planning, commissioning, marketing and maintaining a website, while always bearing in mind who the website is for - the customers. Eminently practical, Packer explains relevant technological terminology in simple easy-to-understand phrases, and give practical suggestions for ways in which any small business owner can implement changes. Whether starting from scratch or updating your company's current site, you would be hard pushed to find a better or more useful guide to getting the best out of your website." by John Ling, Speed reads, the marketer magazine, p.48 May 2009 "Aimed squarely at small business owners, Nigel Packer’s superb book takes a strategic look at how the internet can be used to promote a business. any small businesses seem to follow the ‘build it and they will come’ philosophy of website development, and then wonder why their website is costing them money rather than generating any. Packer explains in simple terms what business owners need to do to make the internet work for their business. He takes the reader through the process of planning, commissioning, marketing and maintaining a website – always bearing in mind who the website is for – your customers. Eminently practical, he explains relevant technological terms in simple, layman’s terms, and gives practical suggestions on how to implement changes. Whether starting from scratch or updating your current site, you will be hard pushed to find a better or more useful guide to getting more out of your website." Chartered Institute of Marketing (CIM) bookshop Nigel T. Packer's book has been described by many in the business industry as no less than a bible; in not only building a website, but in building a business. By following these principles and teachings about marketing, technology and business as a whole, Packer provides the means for improving your business prospects and prosperity. Packer purposely does not overcomplicate his book as is commonly done in such business manuals. On the contrary, he provides description of the basic marketing principles, highlighting how fundamental they still are to all businesses. Thus, he shows the execution of these principles as being of the utmost importance to beat competition and control and extremely technical, advanced marketplace. Packer asks the reader various questions from defining exactly what type of website a particular business needs, to challenging the reader's understanding of their customers will want and need from a website. These all contribute to bringing about a successful site but also a better business person. Books reporter, Start your Business magazine, p20 September 2008 "This is a readable book aimed at non-technical people wanting to get a website that works for their business. I recommend it to technical people too, because although it uses plain language, that simple makes it easier and more fun to read. The author has been helping UK businesses fix their under-performing websites for many years, and wrote the book for managers and business owners who heard him speak at conferences, wanted more help and questions answered, but often didn't have the budget for consultancy fees. The book explains the kind of mistakes people make when setting up a website and why they make them, and then takes the reader step by step through the process of creating a website that works. He covers all the essential elements thoroughly, and in enough detail for someone to do the whole process themselves if necessary. Or to gain enough depth of understanding to employ a designer, specify what is needed, and ensure that the result is up to scratch."
Mark Hughes "Nigel Packer jumps right in and begins with a solid background for newcomers. He gives an overview of the ‘digital world’ and outlines some of the questions you should be asking about your website (e.g. ‘what does my site do for my business?’, ‘can it be found by existing or potential customers?’ etc). He goes on to provide explanations - from HTML to blogs and wikis. Those with knowledge of the net might think this is a little exhaustive; however, I found it helpful to review my knowledge base. Having laid the foundations, Packer covers how to conduct background research. Experienced marketers might find this a little self-explanatory – after all, shouldn’t you already know how to conduct basic market research or identify your target audience? Still, those new to marketing will find the details quite helpful. Nigel covers everything from identifying your customers and competitors to outlining research methodology – even providing a step-by-step list of dos and don’ts. However, it’s not until halfway through the book that Nigel starts to tackle selecting keywords, optimising your site for search, site design etc. He continues to provide instructions and the chapters on keyword selection and customer targeting are granular, explaining how search engines work and prioritise search terms. This part is quite technical and I found myself a little lost when reading about ‘meta tags’ and ‘head codes’. The book ends on a less technical note, giving practical advice around finding the right designers/developers, potential costs, and what to do once your site is up and running. Overall, I found the book helpful, giving practical tips and guidance on how businesses can get the most of their websites. For the most part, Nigel assumes little knowledge of online/digital and avoids jargon/tech-speak. A read if you’re new to building sites – and an extremely helpful refresher if not."
Joanne Cox, Global
Marketing Director, Adconion Media Group from Amazon.co.uk and other review websites
By Justin Lusty "Justin Startup author Lusty" (London) –
I don't give good reviews
lightly but I'm going to have to make an exception in this
case.
RaymondChandler
"I am currently in the
process of getting a website for my business designed.
Before picking up this book I would have approached the
project on a very ad-hoc basis, relying heavily on the web
designer for direction. Nigel Packer's book has clearly
pointed out the error of my ways and will have saved me a
huge amount of time and money in the process. By reading the
book carefully as background research I have done all the
necessary preparatory work such as completing a web design
brief, and familiarising myself with issues such as search
engine optimisation.
By A reader
If you're looking for a
good, thick, very readable book on website
redevelopment - not just web design, but specifically
getting a new website that works as part of an effective,
cohesive Internet marketing strategy - then this is the best
general-purpose "primer" book on the subject I've ever read.
By C. Silverstone "Goonet UK" (Bolton England)
This book is superb
for anybody who is interested about getting the most from
your website. Nigel has done all the hard research so you
don't have too.
By Ms R Cook
This is a really great
book, I read it in a couple of evenings.
By Guy "guf3" (Derbyshire) -
If like me you run your own
business but you spend much of your time working alone & you
can't always afford to pay for " expert" advice & you have
to do things for yourself , well this is the book for you.
By Ms. J. A. Trevithick (UK)
I have had this book for a
few months now and it is never far away from my desk at
work.
By K Lawrence (UK)
I would highly recommend
this book for anyone who has a website they want to
maximise their marketing opportunities from. Alternatively
it is also an excellent read for who those involved
in business support in some capacity or those studying and
researching the subject. My reason for purchase was in order
increase my understanding of the topic when providing
business mentoring for clients with their own websites.
By Mrs. Carol V. Mann "no1mum" (London, UK) ) Everything you need to know about planning a website but were afraid to ask! It's a minefield out there... this book is gold-plated armour for you if you need a website. If your website doesn't work it's because you didn't read this book or engage Nigel T Packer's services and plan your website properly before you started.
By Sandy Read this book after seeing a presentation delivered by the author to a group of small business owners. His enthusiasm for the subject was apparent on that evening and is replicated in the way this book is written. He clearly encourages businesses to succeed through internet marketing. I certainly learned a few lessons, some on the night and a lot more through reading this book. Thanks for sharing your knowledge Nigel.
By Mark Ronconi
As a web designer and online
marketer of several years, experience has shown me that very
few clients fully understand their role in the development
and maintenance of their website.
By MR GARRY R HARTLEY (High Wycombe, UK) - Easy to read - this book has helped me to understand how Internet Marketing works and has given me the tools to effectively brief my Web Site designer. This will save me £ in unnecessary work or misunderstandings. I highly recommend this book.
By Stewart "Drascombe Boats" Brown (Hampshire, UK) -
This book motivated
me to rebuild our ancient website; a job that I would
otherwise have shied away from, & gave me the confidence
to tackle the technicalities that I would not otherwise have
understood.
Embrace Nigel T Packer & buy the book. It is excellent.
By Julie Williamson (U.K.) – Not being technically proficient I was impressed with how easy this book is to read and understand. It gets the points over without being technical - I can leave that to the web developer! I was able to produce a website design brief that the web developer was very happy with - he said that it was the first one he had been given and it has made his job a lot easier. Reading the book has given me much more confidence in understanding and dealing with the issues of developing a website. I would recommend this book to anyone who has a website that needs attention or those who have not got one yet. Read this book before speaking to your web developer.
By C. P. Jones "syncretist" -
Nigel T Packer has written
an excellent basic guide for business owners who want
to improve their online presence. As a web developer, it
makes my life much much easier if clients (both big and
small) read this book first so that I don't have to explain
the rationale behind all the things that I am proposing to
do to make their website effective. This improves the
relationship - clients now understand what they are paying
for. My time and expertise.
By Mr. Michael Reed (Linerick, Ireland) I thought the book was well structured, struck a good balance to keep it understandable for people who want to know - at a high level - what are the key things that need to be planned, decided, and delivered by the website, but don't have either the knowledge, ability or inclination to deal with the "techie" side of this. It communicated well what is obviously years of experience at developing websites that do actually work and deliver results. The book will be a godsend to anyone who wants to make sure their website works for them - 24/7. It will keep you focused on the areas that you need to understand and deliver, (e.g. who is it for? what are the objectives?, etc.); help ensure you select a competent developer and have enough knowledge to communicate, document and agree up front what you need them to delver (and don't mess with areas where you have no expertise or competence!); and show you ways that you can test, benchmark and tweak the performance of your site to deliver continuing performance improvement. An absolute bargain at the price!
By C. George "M. George" (Wales, GB) – As a web designer, I have found this book to be an excellent read, easy to understand and full of very useful information for myself regarding the optimisation process. I will be recommending this book to all my clients in the future as I feel it will make my job a lot easier!!
By Steven J. Lewis "Justin Lewis" (UK)
This book is a solid
introduction to web site marketing. Written in plain
English the book takes a no-nonsense approach to the subject
of establishing a web site and to the crucial task of
marketing the site.
By Roy Allkin "Wolfestone" This is an excellent and instructive book that clearly and simply outlines the steps you need to take to really get your website working for your business. With it's jargon friendly approach, not only is the book easy for a novice to understand and make real use of but it is also an excellent and informative read for the advanced internet savvy business owner. One of those rare books that combines engaging the reader with it's fluid style whilst also delivering useful and practical advice and information.
By RF Recommended. I occasionally do webdesign for family and friends and some tips in the book are interesting.
By Matthew Norman "creativeincolour.com"
As a company, I already have
a website, having paid a web design company to do the work
for me a year or so ago, I assumed that would be enough.
Having read this book, I have found many ways to improve my
website and generate more trade. Having always passed the
website side of things over to another party, I am not savvy
in the jargon of such things, however found this book easy
to read and informative. I have used this book to assist me
in adjusting my existing site to gain more traffic and be
more user friendly, as well as worked through each chapter
with my web designer while creating a new site.
By Catherine Pottinger
This book is such an easy
read a total novice to the internet could pick this book
up and understand every point that the author is making. Its
not full of jargon and anything that you imagine to be
complicated is explained so simply. I love it, I
advise all of my clients to read it. I cant believe it
is only £7.99 what a bargain ! This book could really turn
around all of their websites, using marketing techniques to
increase their online sales.
By Felix Nolte This book helped me like no other to expand my business via the internet! Nigel T. Packer takes the reader on an invaluable step-by-step tour regarding how to optimise a commercial website. I guess, executives of small and medium enterprises can have an enormous benefit on this book, without having to be familiar with the technical side of the internet. The book is written in an easy understandable way having no exaggerated technical jargon. Such a useful collection concerning website optimisation for small and medium enterprises is unique on the market. Every single chapter is worth reading it!
By ANDREW EVANS ARTIST (WALES UK)
What a gem this book is
easy to read and blows apart the gobledegook that has
surrounded web design and web sites for years,from reading
this book I found a far greater understanding of the
principles involved in promoting a web site,I recently had
Nigel do an appriasel of my web site and with some simple
easy to do changes my hit count climbed by 20,000,
By Miss B2B "Miss B2B" (Birmingham, UK)
Bias note: My company is
working with Nigel at the moment and we are using this book
in conjunction with his advice.
By Mr. M. J. Jones - I have read countless books on the subject of the Internet and marketing, each one filled with technical jargon and methodologies that would require contracting a consultant to decode and explain. Nigel T Packer's book is the first one that gets to grip with the process of getting a website but without all the techno speak that you find in the vast majority of the others. The whole process has helped me to understand the importance of marketing and how I approach the customers both online and offline. No matter how small your company is or how large, the contents of this book should be read by anyone who is planning on starting a business or has been running a business for many years. I am so glad that I found it. Well done Nigel T Packer for writing such a gem.
By Mr. P. J. Welbourn (Selby, UK) -
This book is a must have for
anyone trying to market their website. Nigel Packer's
informal style of writing helps to gently ease the
newcomer into website marketing without ever being
patronising. The book is also good for those with
technical knowledge as it touches on some technical issues.
It is not simply about how to get to the top of the search
engines, but about reviewing your site to rework various
sections to help it maintain good search engine positions
and become more user-friendly, the book reiterates idea that
your website should be primarily for your customer.
By Jason Gill (Cardiff) – I found the book very useful. It was full of interesting facts of the do's and dont's of web design. Some of the points raised could sound obvious at first glance but these can easily be overlooked when designing a site. The author thinks like a punter rather than a designer/programmer who, if not competent at their job, could look at things in a purely stylistic way which doesn't deliver sales. Unlike a lot of books I've read in this sector it's also easy to understand and does not try to overcomplicate the message. Well worth a read.
By Richard Bull "iRis Graphic Design Ltd."(Isle of Wight, Hampshire) - This book is excellent, I am a designer who believed (like most designers I have met), he knew everything about marketing! It is written in a way that makes me realise how little I know and how much I want to know more. I am in the process of re-launching (and more importantly, marketing) my part time graphics business as a full time concern and needed to know more about internet marketing - this book has really helped. Please pass on my sincere thanks to the author Mr Packer. Kind regards Richard Bull, iRis Graphic Design Ltd.
By Claire France (Scotland, UK) –
This engaging book
talks to business owners in non techy language about all the
things that need to be considered in designing or
redesigning a website.
By Andy Green "Andy Green creativity maven"
Most people are overwhelmned
when facing the need to manage their website presence.
By Lee Woodford "Marketing Consultant"
Anyone who gets this book
and applies what they read will be way ahead of their
competitors. That is the key though... making sure you do
what it says. If you have total control over your business
website then this is a must read. All jargon is explained
(including your meta descriptions and keywords etc) so you
don't have to be an expert to understand this book. Saying
that though I consider myself website/internet savvy (I have
to be as a Marketing Consultant) and I found the book really
useful finding out things I didn't know and reminding me of
things I might of known some time ago and that have been
lost in the time of beer. "Nigel is an engaging speaker and a knowledgeable expert in his field. I attended his recent seminar on business websites, which was very interesting and provided lots of food for thought. Also got a copy of Nigel's book "Internet Marketing: How to Get a Website that Works for Your Business" which is a very readable overview of the subject and an excellent primer for anyone looking to redevelop their business site." Steve Devereux, 04/01/2011 Business for Business Internet Marketing.. adeletatters- 15 Jan 2009 ...having tried for endless hours to find useful strategies for search engine optimisation and internet marketing I finally found Nigel's book "Internet Marketing" - fantastic - well written and easy to follow - has allowed me to get our company website one search term first page listing at the first attempt - well done Business for Business - you clearly know exactly what your doing and can do the "Business" for any business!!! from Google maps reviews
Metal Music Videos August
16th, 2009
A must for anyone trying to
market their website
Adrianne August 16th, 2009
Excellent read
Anonymous August 16th, 2009
This book is excellent, I am a designer who believed (like most designers I have met), he knew everything about marketing!
Adrianne August 17th, 2009
A good basic guide for
business
Batson August 17th, 2009
Very very good
Anonymous August 17th, 2009
An excellent resource for
anyone that owns or is developing a website
Fallon August 17th, 2009
Web sites - the dark art
revealed
Biton August 17th, 2009
A timely godsend for
anyone who is looking to make sure they have a website that
works! I picked up a copy of your book and have been learning so much in the last month. Really brilliant and easy to understand. It's like a light switch went on inside and I can see now.... Thanks for sharing your expertise. Warm regards, Paz Vizcarra, L.Ac. USA 03/09/09 I have just finished your book and really appreciated the practical knowledge and wisdom it offers. I will be making changes in line with my very limited budget. Thank you once again for the book and will certainly recommend it to others before they set up their new site. Have an outstanding day. 03/08/2011 John Langford via LinkedIn We welcome feedback on this book, it helps us in our programme of continuous improvement and will contribute to the development of future books. To send us your feedback, either: email: bookfeedback@businessforbusiness.co.uk post your feedback on Amazon.co.uk (it is not necessary for you to have purchased the book from Amazon, just to be an amazon customer). To do this, go to the book page (the feedback on amazon link above will take you there, or clicking on the image of the book on any page in this website) scroll down to customer reviews, you may need to sign in and then click on the create your own review button. Follow the instructions. |
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Simply
the best book on creating your own business website, 17
Nov 2008 
A very
helpful guide, 31 Mar 2010 © BUSINESS for BUSINESS Internet Marketing Limited 2012 |
Business for Business INTERNET MARKETING Limited | Registered in England and Wales No. 06225488 | VAT no GB 978 3981 45
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