Internet marketing case studies of Business for Business Internet Marketing ltd

All internet marketing projects are ongoing, they never end. Once you get your website you have to work with it to make it work for your business. The following examples of clients who have used our SEO services are but a few. Some have taken longer to achieve the desired outcomes but some have been considerably faster than expected.

Engineering company gains an international market!

Problem

An engineering company based in a south Wales valley had a website which in four years had not generated and enquiries. They were planning an expansion and wanted to reach out to a wider global market and their budget was limited.

Solution

The markets were researched and competitor sites were examined. Primary research with their clients in the UK and Europe was carried out. It was determined that the site was not optimised for their clients or the search engines.

An SEO review was carried out on the site and recommendations were made.

The site was re-launched with the new keywords and content.

Outcomes

In the first year they received £3million in order enquiries and they have been at number one in the search engines for their main keyphrase for seven years.

Cost

Research and SEO recommendations report £2,500.00

SEO sets Specialist Construction Company takes off!

Problem

A specialist construction company had a website that was just not working for their business. All the changes made using the content management system failed to impress or to get enquiries. Adwords was used to drive people to the site but still the visitor’s did not contact the client. A test of pertinent keyphrases did not find the website in the first three pages of the Search engine results pages (SERPs). The owner realised that there was something wrong with the site but could not work out what. They were too close to the business and the website to see it from their customers’ perspective. They had to do something to make the site work for them.

Solution

A user experience review was carried out on the site and it was determined that a new website was required. A new developer was contracted and during the development process our user experience consultant periodically reviewed the website as it was being built.

Research was carried out with clients and potential customers and a set of initial keywords was compiled. The initial key phrases were researched for commercial viability before a final list was settled on. SEO Authoring of the site was done and the new content was optimised for the customers and the search engines.

Outcomes

The new site was published to the internet at 12:00 noon. By 5:00pm they site could be found in Google for ten of the thirty commercial keyphrases identified in the research. In three weeks the site had generated a 700% ROI. Today it is still producing far more enquiries’ than all the other promotional methods used in the past.

Cost

User experience review, keyword research, optimisation of website and content copy, ongoing management £3,900.00. The cost of new website £2,200.00

The clients joy each time we call - Priceless!

Rush to new invention website breaks bandwidth limit!

Problem

An electronics company with a new invention wanted to reach their customers world wide online. The website was a year old it was getting 500 visitors a month. Most were misdirected they were looking for a different product that was spelt the same. An offline PR campaign was started through press releases which were generating enormous press interest, however, the site was not reflecting this increase in interest. It was thought that the press coverage would fade and they would not have taken advantage of this free publicity.

Solution

Research was carried out on keywords and the press coverage was analysed for commonality of descriptions for the new invention. These were adopted in the keyword list and the website was optimized for the user and the search engines. A series of links were built up from relevant forum boards and through online magazine articles, suppliers and distributors.

Outcomes

Initial traffic increased to 245,000 within three days breaking the bandwidth limit of the Internet service provider. This has settled back to 40,000 visitors per month and is providing numerous sales and enquiries from around the world. The product has established itself as a market leader in retail, military and public sector markets. It also had a large teen following.

Cost

Research, Search engine optimisation, link building, monthly management £4,500.00

Copy editing case study

A lot of content but no one was interested

Problem

Although the website was getting a large number of potential clients no-one wanted to engage with the client.

Solution

Analysis of the content in the site showed that the writing was business focused whilst the customers were all consumers. The language was jargon filled and the word ‘we’ was on almost on every line. There was a constant sales pitch going on and users found little information that they could engage with.

The copy on each page was edited and optimised for the customer and the search engines.

Outcomes

The SEO in the site improved the ranking whilst the conversational dialogue improved user engagement. Enquiries increased and the investment was paid for in a three months.

Cost

Research and SEO copy editing £750.00

Comment from client’s customer: ‘As soon as I read the article in the site I knew I was on the right track I had the same problem”.

New content brings website to life

Problem

A retail shop was ready to be published with lots of products to go into it. The client did not know what to put into the site that would make the items desirable to the visitors. They also wanted the site to appear high in the search engines.

Solution

Other than the SEO research was done into their customers to identify the reading levels and styles. All the products were reviewed and online research was carried out to see the descriptions used by suppliers and competitors of the products.

Each page was written and optimised for each product.

Outcomes

High ranking for many keywords phrases, the site has received a large number of customers with first year targets being beaten in eight months. Feedback has been complimentary for the presentation of information and details for each product.

Cost

£200.00 per page

Website Promotion case studies

Climbing the ladder to success

Problem

The clients site was only reaching the reaching the eighth page in searches for a few of their key search terms. Their Adwords campaign was bringing in visitors but not many were buying. There were few links and those that were online did not comply with Google criteria.

Solution

A user experience review was done on the website, The Adwords campaign was restructured and rewritten, a link building programme was implemented and an Online PR campaign was developed and rolled out.

Outcomes

The business doubled sales in 2 months with a 200% ROI over four months. The site continues to sit at the top of the Results pages in Google after 18 months.

Cost: £4900.00

Ringing success in the years of the young

Problem

The target market was teenagers around the world. How could the client get to them quickly and with the greatest effect?

Solution

The market was researched, key influencer sites were identified. A PR programme was set up and implemented. The website was adjusted to deal with the arrival of purchasers.

Outcomes

250,000 visitors in 3 days! 68.2% purchased the low value product with 30% of the revenue going to a youth charity.

Cost: £1450.00 plus higher bandwidth fees

Exhibiting on two continents

Problem

An art gallery wanted to share the launch of their new exhibition in two continents and had left it to the eleventh hour to get publicity. The new website was published just three days before the exhibition.

Solution

Search Engine Optimisation of the website. Research the distribution media channels within the two counties. Compile a list of target organisations. Author a press release and distribute.

Outcomes

Press coverage in the largest national organisations in both countries including the BBC. High visitor numbers to the site. The gallery received a formal invitation to take the exhibition on tour in the destination country included their national gallery.

Cost: £1000.00 and a few sleepless nights!

INTERNET MARKETING
How to Get a Website that Works for Your Business

by Nigel T Packer
Internet Marketing Consultant at
Business for Business Internet Marketing Ltd

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