"An excellent book. Provides a practical and readable way through a maze of possibilities. Entrepreneurs and their advisors will find fewer better investments than this publication."

Professor David J. Brooksbank BSc (Hons) MSc PhD PGCEd FHEA,
Director of Enterprise, Cardiff School of Management, UWIC

“Nigel Packer’s book on Internet Marketing will be of enormous value to those who want to enter this vital sphere of commercial activity.”

Lord Peter Walker of Worcester MBE PC
Formerly: Secretary of State for Trade and Industry, Secretary of State for Wales

"You were right...again! Once I started I just had to keep on going to the end. A good read with lots of sensible insights into the subject. Hope it sells well as it deserves to."

Allan Gray
Head of Regional Business Development,
Department of Enterprise Innovation and Networks South West Wales,
Welsh Assembly Government

Roger M Phillips
Formerly: CEO of Iveco Ford Ltd

Many small businesses follow the "build it and they will come" philosophy of website development, and then wonder why their website is costing them money instead of generating it.

Packer explains in simple terms what business owners need to do to make the internet work for them.  He takes the reader through the process of planning, commissioning, marketing and maintaining a website, while always bearing in mind who the website is for - the customers.

Eminently practical, Packer explains relevant technological terminology in simple easy-to-understand phrases, and give practical suggestions for ways in which any small business owner can implement changes.

Whether starting from scratch or updating your company's current site, you would be hard pushed to find a better or more useful guide to getting the best out of your website."

by John Ling, Speed reads, the marketer magazine, p.48 May 2009

Packer explains in simple terms what business owners need to do to make the internet work for their business. He takes the reader through the process of planning, commissioning, marketing and maintaining a website – always bearing in mind who the website is for – your customers.

Eminently practical, he explains relevant technological terms in simple, layman’s terms, and gives practical suggestions on how to implement changes. Whether starting from scratch or updating your current site, you will be hard pushed to find a better or more useful guide to getting more out of your website."

Chartered Institute of Marketing (CIM) bookshop

Packer purposely does not overcomplicate his book as is commonly done in such business manuals.  On the contrary, he provides description of the basic marketing principles, highlighting how fundamental they still are to all businesses.  Thus, he shows the execution of these principles as being of the utmost importance to beat competition and control and extremely technical, advanced marketplace.

Packer asks the reader various questions from defining exactly what type of website a particular business needs, to challenging the reader's understanding of their customers will want and need from a website.  These all contribute to bringing about a successful site but also a better business person.

Books reporter, Start your Business magazine, p20 September 2008

"This is a readable book aimed at non-technical people wanting to get a website that works for their business. I recommend it to technical people too, because although it uses plain language, that simple makes it easier and more fun to read.

The author has been helping UK businesses fix their under-performing websites for many years, and wrote the book for managers and business owners who heard him speak at conferences, wanted more help and questions answered, but often didn't have the budget for consultancy fees.

The book explains the kind of mistakes people make when setting up a website and why they make them, and then takes the reader step by step through the process of creating a website that works. He covers all the essential elements thoroughly, and in enough detail for someone to do the whole process themselves if necessary. Or to gain enough depth of understanding to employ a designer, specify what is needed, and ensure that the result is up to scratch."

Mark Hughes
Best Web Marketing Books reviewed at:
http://www.thewebalyst.com/best-web-marketing-book-reviews.htm

"Nigel Packer jumps right in and begins with a solid background for newcomers. He gives an overview of the ‘digital world’ and outlines some of the questions you should be asking about your website (e.g. ‘what does my site do for my business?’, ‘can it be found by existing or potential customers?’ etc). He goes on to provide explanations - from HTML to blogs and wikis. Those with knowledge of the net might think this is a little exhaustive; however, I found it helpful to review my knowledge base.

Having laid the foundations, Packer covers how to conduct background research. Experienced marketers might find this a little self-explanatory – after all, shouldn’t you already know how to conduct basic market research or identify your target audience? Still, those new to marketing will find the details quite helpful. Nigel covers everything from identifying your customers and competitors to outlining research methodology – even providing a step-by-step list of dos and don’ts.

However, it’s not until halfway through the book that Nigel starts to tackle selecting keywords, optimising your site for search, site design etc. He continues to provide instructions and the chapters on keyword selection and customer targeting are granular, explaining how search engines work and prioritise search terms. This part is quite technical and I found myself a little lost when reading about ‘meta tags’ and ‘head codes’.

The book ends on a less technical note, giving practical advice around finding the right designers/developers, potential costs, and what to do once your site is up and running. Overall, I found the book helpful, giving practical tips and guidance on how businesses can get the most of their websites. For the most part, Nigel assumes little knowledge of online/digital and avoids jargon/tech-speak. A read if you’re new to building sites – and an extremely helpful refresher if not."