Simply the best book on creating your own business website, 17 Nov 2008

By Justin Lusty "Justin Startup author Lusty" (London) –

I don't give good reviews lightly but I'm going to have to make an exception in this case.

At last a guide to creating a website for small businesses that is practical, jargon free and bursting at the seams with great tips. Why it has taken so long for someone to write such a practical guide, who knows?
I have read over 50 books on the subject and always found them jargon laden and quite irrelevant to a first time business-person trying to create their own site. This book is different.

What is more, having interviewed over 250 women entrepreneurs, for our new book on starting a business ,it is clear how important understanding how to develop a good website is for the success of a new venture. In fact it is essential. This will be the book we recommend to all our clients and it may be the best few pounds you ever spend. A bargain.

My only complaint is the graphic design of the book, which disguises the great content. In fact many of the books in this "Right way" range are quite weak, out of date or poorly laid out: however, this book must now be the flagship in the range and deserves a place at the top of web design titles.

Buy with confidence - it's good, easy to understand and up to date.

Justin Lusty

An excellent resource for anyone that owns or is developing a website, 28 Nov 2008

By Mark Ronconi "Mark Ronconi, Business|Web|Mark...

As a web designer and online marketer of several years, experience has shown me that very few clients fully understand their role in the development and maintenance of their website.

This book spells out what every business website owner should know. It takes you right through the process of planning, commissioning, marketing and maintenance, in a way that is easy to follow and jargon free.

Whatever your budget, if you are planning to create a website for your business, read this book first. It will save you (and your designer) time, money and stress ... and, most importantly, you'll end up with a website that delivers a return on your investment.

Anyone thinking of creating, or improving their Commercial Web Site should read this book, 26 Nov 2008

By MR GARRY R HARTLEY (High Wycombe, UK) - Easy to read - this book has helped me to understand how Internet Marketing works and has given me the tools to effectively brief my Web Site designer. This will save me £ in unnecessary work or misunderstandings. I highly recommend this book.

Crystal motivation!, 24 Nov 2008

By Stewart "Drascombe Boats" Brown (Hampshire, UK) -

This book motivated me to rebuild our ancient website; a job that I would otherwise have shied away from, & gave me the confidence to tackle the technicalities that I would not otherwise have understood.

In this world, there are two types of people:

• Those that make easy things difficult. Avoid them.

• Those that make difficult things easy. Embrace them.

Embrace Nigel T Packer & buy the book. It is excellent.

Easy for all to understand....., 12 Nov 2008

By Julie Willliamson (U.K.) –

Not being technically proficient I was impressed with how easy this book is to read and understand. It gets the points over without being technical - I can leave that to the web developer! I was able to produce a website design brief that the web developer was very happy with - he said that it was the first one he had been given and it has made his job a lot easier. Reading the book has given me much more confidence in understanding and dealing with the issues of developing a website. I would recommend this book to anyone who has a website that needs attention or those who have not got one yet. Read this book before speaking to your web developer.

A good basic guide for business, 12 Jan 2009

By C. P. Jones "syncretist" -

Nigel T Packer has written an excellent basic guide for business owners who want to improve their online presence. As a web developer, it makes my life much much easier if clients (both big and small) read this book first so that I don't have to explain the rationale behind all the things that I am proposing to do to make their website effective. This improves the relationship - clients now understand what they are paying for. My time and expertise.

The Internet is all about 'marketing' not computers and technology or software - this common misconception is dealt with well by Mr.Packer as is the idea that just getting a fancy website built is 'job done'. It isn't. It is just the start.

A timely godsend for anyone who is looking to make sure they have a website that works!, 26 Nov 2008

By Mr. Michael Reed (Linerick, Ireland)

I thought the book was well structured, struck a good balance to keep it understandable for people who want to know - at a high level - what are the key things that need to be planned, decided, and delivered by the website, but don't have either the knowledge, ability or inclination to deal with the "techie" side of this. It communicated well what is obviously years of experience at developing websites that do actually work and deliver results. The book will be a godsend to anyone who wants to make sure their website works for them - 24/7. It will keep you focused on the areas that you need to understand and deliver, (e.g. who is it for? what are the objectives?, etc.); help ensure you select a competent developer and have enough knowledge to communicate, document and agree up front what you need them to delver (and don't mess with areas where you have no expertise or competence!); and show you ways that you can test, benchmark and tweak the performance of your site to deliver continuing performance improvement. An absolute bargain at the price!

A great book for my clents to understand!!, 15 Nov 2008

By C. George "M. George" (Wales, GB) –

As a web designer, I have found this book to be an excellent read, easy to understand and full of very useful information for myself regarding the optimisation process. I will be recommending this book to all my clients in the future as I feel it will make my job a lot easier!!

Easy to read, jargon free introduction to Internet marketing , 13 Nov 2008

By Steven J. Lewis "Justin Lewis" (UK)

This book is a solid introduction to web site marketing. Written in plain English the book takes a no-nonsense approach to the subject of establishing a web site and to the crucial task of marketing the site.

Jargon free from start to finish, the subject matter is written from a (small) business, rather than a technical perspective, which makes for easy reading throughout. The author communicates his expertise in the subject in a straightforward manner and uses real life experiences to get key points across.

The book is excellent value and I look forward to further books by this author.

Finally a book that does exactly what it says on the cover!, 11 Nov 2008

By Roy Allkin "Wolfestone"

This is an excellent and instructive book that clearly and simply outlines the steps you need to take to really get your website working for your business. With it's jargon friendly approach, not only is the book easy for a novice to understand and make real use of but it is also an excellent and informative read for the advanced internet savvy business owner. One of those rare books that combines engaging the reader with it's fluid style whilst also delivering useful and practical advice and information.

Existing site or new?, 28 Aug 2008

By Matthew Norman "creativeincolour.com" 

As a company, I already have a website, having paid a web design company to do the work for me a year or so ago, I assumed that would be enough. Having read this book, I have found many ways to improve my website and generate more trade. Having always passed the website side of things over to another party, I am not savvy in the jargon of such things, however found this book easy to read and informative. I have used this book to assist me in adjusting my existing site to gain more traffic and be more user friendly, as well as worked through each chapter with my web designer while creating a new site.
I would recommend this book to any business who has a website ( if you have paid hundreds of pounds for a website, then £7.99 to make it work efficiently is a small price to pay.)

This is an essential book, you have to read it - i love it !, 10 Nov 2008

By Catherine Pottinger

This book is such an easy read a total novice to the internet could pick this book up and understand every point that the author is making. Its not full of jargon and anything that you imagine to be complicated is explained so simply. I love it, I advise all of my clients to read it. I cant believe it is only £7.99 what a bargain !
this book could really turn around all of their websites, using marketing techniques to increase their online sales.
I am looking forward to future books by this great author.

Invaluable collection of techniques how to optimise a website, 11 Sep 2008

By Felix Nolte

This book helped me like no other to expand my business via the internet! Nigel T. Packer takes the reader on an invaluable step-by-step tour regarding how to optimise a commercial website. I guess, executives of small and medium enterprises can have an enormous benefit on this book, without having to be familiar with the technical side of the internet. The book is written in an easy understandable way having no exaggerated technical jargon. Such a useful collection concerning website optimisation for small and medium enterprises is unique on the market. Every single chapter is worth reading it!

Web sites - the dark art revealed, 26 Nov 2008

By ANDREW EVANS ARTIST (WALES UK) - See all my reviews

What a gem this book is,easy to read and blows apart the gobledegook that has surrounded web design and web sites for years,from reading this book I found a far greater understanding of the principles involved in promoting a web site,I recently had Nigel do an appriasel of my web site and with some simple easy to do changes my hit count climbed by 20,000,
I strongly recommend this book to any person with a web site.

Excellent step-by-step guide to getting the most out of your website (and web designer), 13 Aug 2009

By Miss B2B "Miss B2B" (Birmingham, UK) - See all my reviews

Bias note: My company is working with Nigel at the moment and we are using this book in conjunction with his advice.

This book will not give you the technical know-how to build a website: e.g. "HTML here, metatags there, this is your first page rating on Google!"

What it does do is to clear your thinking on the type of site you need: what you want the site to do for your company, what research you need (and where to look for it) and what your customers are looking for. Once you have that, you have a design brief and most of the site's content will write itself.

You can then go on to create the site yourself, or you can pay someone to do it. With a clear brief, it is a lot quicker to do the first and a lot cheaper if you decide upon the second.

Possibly the most useful chapter of the book is chapter 13 on testing: this is often overlooked by other "how to" books and often skipped by businesses in the rush to get published. This chapter is worth the price of the book alone (even if you skip everything else) and worth using as a preliminary checklist on your own site if you have already published.

Thanks Nigel from Bransby IT, 20 Jul 2009

By Mr. M. J. Jones -

I have read countless books on the subject of the Internet and marketing, each one filled with technical jargon and methodologies that would require contracting a consultant to decode and explain. Nigel T Packer's book is the first one that gets to grip with the process of getting a website but without all the techno speak that you find in the vast majority of the others. The whole process has helped me to understand the importance of marketing and how I approach the customers both online and offline. No matter how small your company is or how large, the contents of this book should be read by anyone who is planning on starting a business or has been running a business for many years. I am so glad that I found it. Well done Nigel T Packer for writing such a gem.

A must for anyone trying to market their website, 17 Jun 2009

By Mr. P. J. Welbourn (Selby, UK) -

This book is a must have for anyone trying to market their website. Nigel Packer's informal style of writing helps to gently ease the newcomer into website marketing without ever being patronising. The book is also good for those with technical knowledge as it touches on some technical issues. It is not simply about how to get to the top of the search engines, but about reviewing your site to rework various sections to help it maintain good search engine positions and become more user-friendly, the book reiterates idea that your website should be primarily for your customer.

Because of its style of writing, this book is easy to become engrossed in, it mentions many pieces of information that should be included in a website or should be implemented, and also features thing that your site should avoid if you want to make it a success. Throughout reading the book, I found myself continuously underlining ideas that I needed to try when I got back to my computer.

I would recommend this book to anyone who is looking to promote a new site or renovate an older site.

Paul

Excellent read, 29 May 2009

By Jason Gill (Cardiff) –

I found the book very useful. It was full of interesting facts of the do's and dont's of web design. Some of the points raised could sound obvious at first glance but these can easily be overlooked when designing a site. The author thinks like a punter rather than a designer/programmer who, if not competent at their job, could look at things in a purely stylistic way which doesn't deliver sales. Unlike a lot of books I've read in this sector it's also easy to understand and does not try to overcomplicate the message. Well worth a read.

Internet Marketing: How to Get a Website That Works for Your Business by Nigel T. Packer , 6 April 2009

By Richard Bull "iRis Graphic Design Ltd." (Isle of Wight, Hampshire) -

This book is excellent, I am a designer who believed (like most designers I have met), he knew everything about marketing! It is written in a way that makes me realise how little I know and how much I want to know more. I am in the process of re-launching (and more importantly, marketing) my part time graphics business as a full time concern and needed to know more about internet marketing - this book has really helped. Please pass on my sincere thanks to the author Mr Packer. Kind regards Richard Bull, iRis Graphic Design Ltd.

Very very good, 11 Jan 2009

By Claire France (Scotland, UK) –

This engaging book talks to business owners in non techy language about all the things that need to be considered in designing or redesigning a website.

The book is simply very useful at any stage of the process, but to get the maximum out of it, read it before you start work on your site, and before you appoint a web designer. This will put you in an excellent position to guide your business toward a truly superb website.

I attended a course run by Nigel, which is something else that I would strongly recommend (If I'm allowed to say that here, apologies if not!) Nigel is one of those rare people in the web marketing world who really knows how to communicate to technical and non technical people alike AND, equally importantly, really knows what he's talking about. I spent years trying to find a web marketeer I could really trust - Nigel is it. Buy the book!

Business for Business Internet Marketing..

adeletatters- 15 Jan 2009

 ...having tried for endless hours to find useful strategies for search engine optimisation and internet marketing I finally found Nigel's book "Internet Marketing" - fantastic - well written and easy to follow - has allowed me to get our company website one search term first page listing at the first attempt - well done Business for Business - you clearly know exactly what your doing and can do the "Business" for any business!!!

from Google maps reviews

Metal Music Videos August 16th, 2009 
5.0 out of 5 stars

A must for anyone trying to market their website
This book is a must have for anyone trying to market their website. Nigel Packer’s informal style of writing helps to gently ease the newcomer into website marketing without ever…

Adrianne August 16th, 2009
5.0 out of 5 stars

Excellent read
I found the book very useful. It was full of interesting facts of the do’s and dont’s of web design.

Anonymous August 16th, 2009 
5.0 out of 5 stars

This book is excellent, I am a designer who believed (like most designers I have met), he knew everything about marketing!

Adrianne August 17th, 2009 
5.0 out of 5 stars

A good basic guide for business
Nigel T Packer has written an excellent basic guide for business owners who want to improve their online presence.

Batson August 17th, 2009
5.0 out of 5 stars

Very very good
This engaging book talks to business owners in non techy language about all the things that need to be considered in designing or redesigning a website.

Anonymous  August 17th, 2009
5.0 out of 5 stars

An excellent resource for anyone that owns or is developing a website
As a web designer and online marketer of several years, experience has shown me that very few clients fully understand their role in the development and maintenance of their…

Fallon August 17th, 2009
5.0 out of 5 stars

Web sites - the dark art revealed
What a gem this book is,easy to read and blows apart the gobledegook that has surrounded web design and web sites for years,from reading this book I found a far greater…

Biton August 17th, 2009
5.0 out of 5 stars

A timely godsend for anyone who is looking to make sure they have a website that works!
I thought the book was well structured, struck a good balance to keep it understandable for people who want to know - at a high level - what are the key things that need to be…