Usability & User Experience
Should you care if your users are
confused or frustrated? YES you should,
because website Users those people who might be your
current or future customers will simply leave if the
website is difficult to use, and will be unable to carry out
the functions the website offers: whether you want users to
sign up or register, buy something, or find out information.
There is no point in getting visitors
to your website if they find it difficult or confusing to
use when they get there.
What is usability?
Usability is concerned with the
experience that your website users have. It aims to predict
likely problems your users will encounter on your website by
carrying out (in the first instance) a review, followed by
if necessary or justifiable user testing.
If your website is not performing as
you expect it is not always a question of marketing, if your
conversion rates are low, then it may be a usability
Even though most current internet users
can carry out basic tasks with confidence, when they
encounter a new website all the known usability issues still
But my website IS easy to use
It is normal for anyone involved in the
organisation including the website designers - to think
that the website is easy to use. However, this does not
mean that it is easy for your users. This is because
everyone involved knows far more about it than the typical
or target user.
This may be due to a major issue, but
is more often a series of small elements that when combined
cause unforeseen problems, and result in confusion or
What benefit is there?
Typically, the expected Return on
Investment (ROI) on any kind of usability is a minimum of
100%, B2B websites can often experience far higher with
measurable results of over 500% improvement on performance.
Where do I start?
We ALWAYS recommend that a minimum
website audit and evaluation is carried out PRIOR to any online
promotion, social media activities or similar.
Take the first step to
improving your customers experience of your website by
calling us now on 01792 817270.