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BUSINESS for BUSINESS Internet Marketing | Consultancy | Usability & User Experience | Website Audit & Evaluation

But everybody says my website is great ...
... it is ... isn't it?

 

“The independent evaluation of our website by Business for Business has enabled us to see the way our website users engage with our website.  The direct easy to understand way in which Nigel and Lorna explained each part of the process from identifying user needs to paths to task completion helped us

establish barriers and blockages in our site making it easy to make changes.  It is a pity that we did not do this before we launched the site. I would recommend that if you are serious about online business then have an evaluation of your site by Business for Business.” Top qualities: Great Results, Expert, Good Value

John Macaulay, General Manager Yacht Division at Amlin PLC

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Website User Experience

Website Audit & Evaluation

A usability audit and website user experience evaluation is the quickest and most cost effective way to get independent unbiased feedback about the state of your website and its likely effect on your customers.

The actual activities carried out to provide feedback for your website will vary according to its nature and goals but would likely include:

  • Heuristic evaluation

  • Comparison against known usability success or failure factors

  • Cognitive Walkthroughs

  • Design Critique

Followed by a face-to-face feedback session which offers the opportunity to interact with the evaluator, to discuss and ask questions and gain a deeper understanding of the reasons why the points are raised.

Prioritised recommendations ensure that your resources and actions are targeted for the best possible return on investment.

Why do I need someone external to do this?

If you are in the business, or in any way involved with the development of the website, then by definition you have 'privileged knowledge', you know what is there and where to find it, and it becomes practically impossible to see the site as a user would.

A user experience consultant will have a detailed and long term experience of observing website users, and of evaluating a website and how its design, construction, content and interface is likely to present barriers to your customers completing tasks that will enable your business goals to be met.

How much is it?

A website evaluation usually costs £500+vat.  If your website is complex or has a lot of functionality that needs to be analysed then we would need to carry out a brief audit and provide a realistic proposal to ensure that you get value for money and the feedback that you need in order to take informed decisions based on our findings.

Where do I start?

Contact us now on 01792 817270 to book in your website usability audit and user experience evaluation.  The evaluation is normally carried out immediately prior (usually the preceding day) to the feedback session which commonly lasts 2-3 hours.

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© BUSINESS for BUSINESS Internet Marketing Limited 2012 |

Business for Business INTERNET MARKETING Limited | Registered in England and Wales No. 06225488 | VAT no GB 978 3981 45

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