Internet Marketing Articles
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New Functions in LinkedIn
LinkedIn introduced a
number of new functions to their professional
business networking platform in October 2012. It
might be said that these are not dissimilar to
functions that are popular in Twitter and Facebook.
.. read more
Website Internationalisation for Exporting Companies
Do you buy from
websites that are not in the English language? It is
very unlikely, so why do you think that a native
French speaker, a German or an Italian will undergo
the difficulties (or bother investing time using
Google Translate® or similar) to make a purchase
from your English language website? ...
Company Directors: Are you ready for your £1000
If you are a director of a
limited company then you should know that the
Companies House regulations state that you must
What would you get if you
ordered your food the same way you commissioned your
website? When it comes to commissioning a website, finding a
web developer is just the start. If you want a
brilliant website, you're going to have to put some
serious thought into it yourself....
Are ALL web designers
Over the last few years we have
quietly, but at every opportunity, been asking this question
to business owners, marketing directors and executives
responsible for their company website whether for
commissioning, developing or maintaining their online
presence. We also asked if they were happy with the website
that the developer had provided, or if they thought it was
bringing tangible benefit to their business. The responses
were sharply divided. It seems that the businesses'
experience of Web developers is like Marmite: you either
love them or hate them....
Breaking down Barriers to
Your company’s website is the window
through which the world looks at your business. It is your
company’s advertisement, brochure, receptionist and
representative. Most buyers no longer bother to save
printed literature, instead making an assumption that they
will be able to find the same information – and more – on
Customer Service and YOUR
Customer service is defined as: ‘the
provision of service to customers before, during and after a
purchase’. Unfortunately, so many businesses treat customer
service not just as an after-thought, but as something that
occurs after-sales, and it’s no different on the internet....
Do Enhanced Directory
Listings bring more business?
There are hundreds of regional web
directories on the internet, each one saying, “We can get
you more business if you buy our enhanced listing package,”
or words to that effect. If you decide to invest your hard
earned marketing budget are you likely to get enough extra
business to justify the cost? ...
Is Your website working for
Your company’s website does many jobs.
It is your company’s advertisement, brochure, receptionist
and sales representative. Most buyers no longer bother to
save printed literature, instead making an assumption that
they will be able to find the same information – and more –
on your website ...
What's the most important?
What's the most important thing to
consider when redeveloping my website? This is a question that we are asked
all the time. However, this is a big question, that does not
have a short answer. We suggest that approach the website
redevelopment with two intentions in mind
Create and promote a successful Website
A search is carried out
on Google - the most used search engine currently on the
internet - every 0.003 of a second, searching over 8 billion
Web pages. If your Web site does not match the searchers’
enquiries your chances of trading successfully and your
business ‘making it’ on the internet are low. ...