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BUSINESS for BUSINESS Internet Marketing | Book & Articles | Articles

Research and insights help you
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“Nigel does an excellent job of revealing to marketers what should be blindingly obvious, that web sites should meet the needs of customers, not designers.

He goes back to basics and that's where many companies need to be, before they start worrying about more sophisticated social media strategies.

His book is

"refreshingly jargon-free"

refreshingly jargon-free and is an excellent introduction to the subject.” Top qualities: Great Results, Good Value, Creative

Richard Houdmont FCIM DipM Chartered Marketer

see this on linkedin

More testimonials

 

Internet Marketing Book

Internet Marketing Articles

New Functions in LinkedIn

Website Internationalisation for Exporting Companies

Are you ready for your £1000 fine?

Commissioning websites

Are ALL web designers cowboys?

Breaking down Barriers to website enquiries

Customer Service and YOUR Website

Do Enhanced Directory Listings bring more business?

Is Your website Working for your Business?

What's the most important?

Create and Promote a successful website

Glossary

 

Internet Marketing Articles

Insights and real world observations, independent research, informed knowledge, a fresh viewpoint. These internet marketing articles are written to help you make informed decisions for your internet marketing. 

If you want to know when the next article is published follow us on Twitter where we broadcast links to new articles or commentary.

New Functions in LinkedIn

LinkedIn introduced a number of new functions to their professional business networking platform in October 2012.  It might be said that these are not dissimilar to functions that are popular in Twitter and Facebook. .. read more

Website Internationalisation for Exporting Companies

Do you buy from websites that are not in the English language? It is very unlikely, so why do you think that a native French speaker, a German or an Italian will undergo the difficulties (or bother investing time using Google Translate® or similar) to make a purchase from your English language website? ... read more

Company Directors: Are you ready for your £1000 fine?

If you are a director of a limited company then you should know that the Companies House regulations state that you must display ... read more

Commissioning websites

What would you get if you ordered your food the same way you commissioned your website? When it comes to commissioning a website, finding a web developer is just the start. If you want a brilliant website, you're going to have to put some serious thought into it yourself.... read more

Are ALL web designers cowboys?

Over the last few years we have quietly, but at every opportunity, been asking this question to business owners, marketing directors and executives responsible for their company website whether for commissioning, developing or maintaining their online presence. We also asked if they were happy with the website that the developer had provided, or if they thought it was bringing tangible benefit to their business. The responses were sharply divided. It seems that the businesses' experience of Web developers is like Marmite: you either love them or hate them.... read more

Breaking down Barriers to website enquiries

Your company’s website is the window through which the world looks at your business.  It is your company’s advertisement, brochure, receptionist and representative.  Most buyers no longer bother to save printed literature, instead making an assumption that they will be able to find the same information – and more – on your website.... read more

Customer Service and YOUR Website

Customer service is defined as: ‘the provision of service to customers before, during and after a purchase’.  Unfortunately, so many businesses treat customer service not just as an after-thought, but as something that occurs after-sales, and it’s no different on the internet.... read more

Do Enhanced Directory Listings bring more business?

There are hundreds of regional web directories on the internet, each one saying, “We can get you more business if you buy our enhanced listing package,” or words to that effect.  If you decide to invest your hard earned marketing budget are you likely to get enough extra business to justify the cost? ... read more

Is Your website working for your business?

Your company’s website does many jobs.  It is your company’s advertisement, brochure, receptionist and sales representative.  Most buyers no longer bother to save printed literature, instead making an assumption that they will be able to find the same information – and more – on your website ... read more

What's the most important?

What's the most important thing to consider when redeveloping my website? This is a question that we are asked all the time. However, this is a big question, that does not have a short answer. We suggest that approach the website redevelopment with two intentions in mind ... read more

Create and promote a successful Website

A search is carried out on Google - the most used search engine currently on the internet - every 0.003 of a second, searching over 8 billion Web pages.  If your Web site does not match the searchers’ enquiries your chances of trading successfully and your business ‘making it’ on the internet are low. ... read more

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