Functions in LinkedIn
LinkedIn introduced a number of new
functions to their professional business networking platform
in October 2012. It might be said that these are not
dissimilar to functions that are popular in Twitter and
For those who are familiar with
Facebook function and terminology, this is a LinkedIn
version of ‘Like’. The endorsement gives those who have
experienced a particular skill (of a connection)
the opportunity to recommend or endorse that skill.
While this existed previously (and
still does) in the form of recommendations, this is a
simple, one-click activity and therefore much easier to
This is also an opportunity to
highlight your skill sets to anyone who visits your profile.
LinkedIn allows you to post up to 50 skills on your
profile, so ensure that the all the skills you
hope to promote are on your profile so your
connections can – and hopefully will - endorse
Be careful who you endorse. Do
you really mean it? Will you stand by that endorsement?
Be clear in your mind before you click, that when you
endorse a connection’s skill, you are
offering approval in public.
Might there be potential risk - a
possibility of false representation if you endorse a
connection’s skill without having experienced
it? Be careful that you do not endorse without due
It has recently hit the press that
Facebook has just deleted tens of millions of false profiles
to stop unscrupulous opportunists offering services to
provide large volumes of false likes.
I can envisage that soon we will see
thousands of false profiles are likely to emerge on
LinkedIn, which together with automation of the endorsement
process will enable: “1000 endorsements for $100,” offers to
soon appear online.
It has been announced that soon (as
with Twitter), you will not have to connect with an
individual to follow their activities. You will be
able get their activities automatically streamed to your
home page wall updates.
I wonder what opportunities this
follow function might offer for those clever enough to
use it for a form of ‘public domain industrial espionage’?
Have you ever connected to a
competitor on LinkedIn? Have you noticed who they are
connecting with? Ever asked, “Why are they
connecting with ‘that person’ from ‘that company’?”
Until now you had to be connected
to find this out, now all you have to do is follow.
These new functions are likely to be
very useful, so take advantage. However: be careful who you
endorse; be careful what you say; and watch who
If you want to know more about using
LinkedIn for online business networking then book your
LinkedIn for Business training by calling Nigel T Packer
on 01792 817270.