Google Adwords training course, planning, setup and management

Is your website generating business? This full-day workshop will help you to understand how to effectively use Google Adwords to promote your business online. Taking a strategic approach to the promotion of YOUR website and getting the best benefit from your investment. Enabling you to take action in this proven form of paid promotion, driving targeted customers to your website and increasing conversion.

Note that this is not another workshop for the technologically inclined or initiated, this is about business, YOUR business and how to get the best return on your investment of resources. Delivered in a straightforward way, using non-technical language, full of insights and real-world observations, practical techniques and actionable strategies.

Who should attend?

This workshop is for businesses or organisations who:

Have a website that is not performing to expectationsA
Have used Google Adwords and did not get the results they expected

Essential Learning for:

Business owners and directors including new business owners or those in ‘start-up’
Sales or marketing managers or those who wish to improve their focus on the internet for business
Those responsible for the development and/or management of a web site for their business or organisation and need to implement on commission a google adwords campaign

Also useful for:

Web designers who may be new to the industry and have little or no experience in business

Workshop Aims

These sessions aim to enlighten and empower the delegate to get the best from their website in a straightforward non-technical way.

Covering a range of principles and techniques this workshop provides an overview of online paid promotion using Google Adwords, from the viewpoint of the business and its customers.

Objectives – what you will learn in this workshop
Delegates will understand, gain insights into, or be able to prepare:

Google Adwords – what is it, why use it
What should you get right before you start to pay for online advertising
Knowing your customers – and why this is important
Establish, prioritise and position keywords to target customers
First steps - opening and setting up an adwords account
Working with adwords campaigns and managing your adwords account
Writing successful adverts, headings and copy, using Microtext and Nanotext
Pricing strategies - How much should you pay, staying in control
Ensuring a smooth landing – why destination pages are crucial
Testing, testing, testing
Troubleshooting when things don’t work out as you expect
Analysing feedback – using the Google conversion tracking system
Other forms of paid promotion
Where to start – action planning for ROI

Prerequisites – what skills or experience should you already possess

It is not assumed that the delegates have any prior knowledge of website development or internet marketing, but will use the internet and email on a regular basis, and probably be involved in working with the company's or possibly clients’ email marketing campaigns now or in the future. Delegates will benefit from having attended an introductory or overview course: ‘Internet Marketing How to get a website that works for your business’, or ‘Planning for the development of your new business website’. However this is not essential.

Format – what type of course?

This course is delivered as a full day workshop (usually 9.30am to 4.30pm including breaks). There will be lots of opportunities to discuss, question and share experiences as well as some practical activities.

Location – where is the course held?

These sessions are delivered on a regular basis at our premises to small groups, (we limit the courses to 8 delegates at our premises so you have the advantage of learning in a small group), or they can be presented at any suitable venue convenient to you if you require a private session for your business or organisation.

Training providers and Training departments

This course can also be delivered as a a private workshop for your business or organisation, or as a seminar or series of seminars to larger groups and is ideal for business clubs, membership organisations and professional bodies providing CPD.

Contact us to arrange a private session for your team on 08450 550 510 or 01639 820984 or email on training@businessforbusiness.co.uk

Google Adwords

There are no Google Adwords workshops currently scheduled in South Wales.

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