Introduction to Internet Marketing training course - How to get a website that works for your business

Is your website a benefit or a liability? This one-day workshop will help you to understand how YOUR website should be working for your business or organisation and enable you to take action to make sure it does effectively.

This could be described as an introductory or overview course - do this one first.

Note that this is not another workshop for the technologically inclined or initiated, this is about business, YOUR business and how to get the best return on your investment of resources. Delivered in a straightforward way, using non-technical language, full of insights and real-world observations, practical techniques and actionable strategies.

Who should attend?

This workshop is for businesses or organisations who:

Essential Learning for:

Also useful for:

Web designers who may be new to the industry and have little or no experience in business

Workshop Aims

These sessions aim to enlighten and empower the delegate to get the best from an existing or planned website in a straightforward non-technical way. Covering a broad range of topics these sessions provide an overview of the website design and development process from the viewpoint of the business with an emphasis on marketing the business on the internet.

Objectives – what you will learn in this workshop
Delegates will understand, gain insights into, or be able to prepare:

The most common website mistakes, and apply this to their own website
Realistic expectations of how the internet can help their business or organisation
Website objectives to help meet business goals
Who the website is for and focus on customer needs
Competitors online strategies through simple practical techniques
Establish and position keywords to target search engines and customers
The Website design brief – how to communicate with your web designer or site developer
An overview of the process of sourcing, commissioning and contracting a web designer or developer
Content - understand how customers use, read and experience websites
The need for appropriate website testing
The promotion through search engines and an awareness of other online strategies

Prerequisites – what skills or experience should you already possess

It is not assumed that the delegates have any prior knowledge of website development or internet marketing, but will have used the internet and be familiar with their company’s or organisation’s function.

Format – what type of course?

This course is normally delivered as a full day workshop (usually 9.30am to 4.30pm including breaks) to small groups (max 20). There will be lots of opportunities to discuss, question and share experiences as well as some practical activities.

Location – where is the course held?

These sessions are delivered on a regular basis at our premises to small groups, (we limit the courses to 6 delegates at our premises so you have the advantage of learning in a small group), or they can be presented at any suitable venue convenient to you if you require a private session for your business or organisation.

Training providers and Training departments

This course can also be delivered as a a private workshop for your business or organisation, or as a seminar or series of seminars to larger groups and is ideal for business clubs, membership organisations and professional bodies providing CPD.

Contact us to arrange a private session for your team on 08450 550 510 or 01639 820984 or email on training@businessforbusiness.co.uk

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