Email Marketing Strategy
Direct Marketing online, promote your
Business cost effectively.
Location – where is the course held?
This workshop is
delivered at our premises in our dedicated training room at Llandarcy, South Wales,
to the M4, J43.
available as a
anywhere in the UK or EU.
Email marketing is the most economical
way of getting your message to your customers. Are you
planning to, or are you already using email to market your
business or communicate marketing messages to your
customers? It can be fraught with problems and can even
result in more harm than good if not carried out well. You
may have started to send bulk emails already, but are you
getting good results and could you do better?
This workshop will take you through the
email marketing process increasing your success rate,
leading to better customer communication, higher retention
rates and more profitable business.
Note that this is
not another workshop for the technologically
inclined or initiated, this is about business, YOUR
business and how to get the best return on your
investment of resources. Delivered in a
straightforward way, using non-technical language,
full of insights and real-world observations,
practical techniques and actionable strategies.
Objectives – what you will learn in
Delegates will understand,
gain insights into, or be able to prepare:
What is email marketing?
Understanding what you are trying to achieve
Realistic expectations for
email as an effective communication channel
Competitor research – are
your competitors using email effectively,
behaviour, how do your customers view your email
What do customers want to
know – concise communication for optimum results
details and building a database
Keywords in emails –
identifying, prioritising and positioning
Using Microtext and
Nanotext for eye-catching subject lines
Validity in the eyes of
the recipient - maximise your emails being opened
Landing pages –
maintaining the information scent
Structured writing – does
your content make the impact you want
Readability – are you
When to send emails,
identifying delivery schedules for best return
Legal considerations for
email marketing campaigns
Spam Filters, getting past
Choosing Software packages
for email marketing campaigns
data analysis and taking action
Who should attend?
workshop is for anyone who:
Essential learning for:
Business owners and
Sales or marketing
managers or team members
Prerequisites – what skills or experience should you already
It is not assumed that the delegates have any
prior knowledge of website development or internet
marketing, but will have used the internet (for browsing,
email, etc.) and be familiar with their company or
Format – what type of course?
This workshop is delivered
as a one-day session. There will be lots of opportunities to
discuss, question and share experiences as well as some
delegates is up to you, although do recommend keeping the group
size to a maximum
of 16 delegates to keep the tutor/delegate ratio as high as
– how much (per course - not
to attend a one-day workshop)
so if you have 6 or 16 people
in your team who need the training, the fee is the same.