Internet Marketing

01792 817270








 BUSINESS for BUSINESS Internet Marketing | Training | Workshops & Training Courses | Google Adwords and Analytics

Effective paid promotion, monitoring
and feedback on performance


“British Marine Federation, the trade association for the Leisure Boating Industry in the UK, is delighted to be working with Nigel T Packer to provide Web Marketing training for our members.  We are keen to ensure that our members have access to

top quality training in this area.

In today’s market place, Nigel provides valuable information and advice on how to improve a website and make it work for customers, thus improving the performance of your company.  His experience on this subject is vast and, coupled with an infection enthusiasm, this course is excellent.”

Liv Whetmore, British Marine Federation


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continuous professional development 7hours
This session can contribute to your continuous professional development programme.


Google Adwords and Analytics

Effective online paid promotion, monitoring and feedback on performance.

Helping you to understand how to effectively use Google Adwords and Analytics to promote and track your business online.  Enabling you to take action in this proven form of paid promotion, driving targeted customers to your website and increasing conversion.  Accessing and understanding a wealth of valuable information, not only for tracking the performance of your Adwords campaign, but for the overall activity of your website.

Note that this is not another workshop for the technologically inclined or initiated, this is about business, YOUR business and how to get the best return on your investment of resources.   Delivered in a straightforward way, using non-technical language, full of insights and real-world observations, practical techniques and actionable strategies.

Objectives – what you will learn in this workshop

Delegates will understand, gain insights into, or be able to prepare:

  • Google Adwords and Analytics – what is it, why use it

  • What should you get right before you start to pay for online advertising

  • Establish, prioritise and position keywords to target customers

  • First steps - opening and setting up an adwords account

  • Working with adwords campaigns and managing your adwords account

  • Writing successful adverts, headings and copy, using Microtext and Nanotext

  • Pricing strategies - How much should you pay for Ads, staying in control

  • Ensuring a smooth landing – why destination pages are crucial

  • Testing, testing, testing

  • What is Google Analytics and how can it help your business

  • Setting up Google Analytics, accounts, tracking code and accessing the data

  • The Google Analytics interface: Setting and comparing date ranges, graphs and metrics

  • Reports: detail, segmentations and exporting

  • Key performance indicators, what should you be measuring and tracking

  • Interpreting results and reports: analyzing data, data trends and visualisations

  • Page-views, visits, and visitor metrics; unique visitors, new v returning visitors

  • Traffic sources: how to identify quality traffic, revenue and conversion drivers

  • Goals, goal values, and funnels,

  • Looking at YOUR analytics, relating results to business objectives

  • Where to start – action planning for ROI

Who should attend?

This workshop is for those who:

.         Are planning to use Google Adwords and/or Analytics

.         Have used Google Adwords or Analytics and did not get the results they expected or are experiencing difficulty in understanding or managing them

.         Have a website that is not be performing to expectations

Essential learning for:

  • Business owners and directors including new business owners or those in ‘start-up’

  • Sales or marketing managers or those who wish to begin or improve their focus on the internet for business  and wish to implement or commission a google adwords campaign

  • Those responsible for the development and/or management of a web site for their business and to access and understand the information available to track, monitor and analyse performance by effective interpretation of data

Prerequisites – what skills or experience should you already possess

It is not assumed that the delegates have any prior knowledge of website development or internet marketing, but will have used the internet (for browsing, email, etc.) and be familiar with their company or organisation’s function. 

Essential requirement

It is assumed that a website is already online, and that Google Analytics has been installed on the site and is ‘verified’.  Appropriate login details are required to access the online data prior to, and during the session (your website developer or designer should be able to facilitate this for you).

Format – what type of course?

This workshop is normally delivered as a one-day session.  Focused on your specific business situation.  There will be lots of opportunities to discuss, question and share experiences as well as some practical activities.

How many delegates

The number of delegates is up to you, although do recommend keeping the group size to a maximum of 16 delegates to keep the tutor/delegate ratio as high as possible. 

Price – how much (per course - not per delegate to attend a one-day workshop)


so if you have 6 or 16 people in your team who need the training, the fee is the same.

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Need a bespoke course?

You might be looking for something that is more specifically tailored to your company's goals, a bespoke course that is focused on your needs. Or a combination workshops delivered as a program.

This programme can be adapted to meet the needs of your whole team, avoiding mishaps and problems with widespread use of social media and protecting your business and brand.

So talk to us about your needs, to arrange your dates and locations please call 01792 817 270 or email


© BUSINESS for BUSINESS Internet Marketing Limited 2012 |

Business for Business INTERNET MARKETING Limited | Registered in England and Wales No. 06225488 | VAT no GB 978 3981 45

Britannic House | Llandarcy | Neath Port Talbot | SA10 6JQ | 01792 817270 |