LinkedIn for Business Growth
Are you using LinkedIn
effectively to expand your professional network, to
establish and maintain contacts, to promote your business
services and generate leads?
Location – where is the course held?
This workshop is
delivered at our premises in our dedicated training room at Llandarcy, South Wales,
to the M4, J43.
Available as a
anywhere in the UK or EU.
As a business person you may have
already created a LinkedIn profile, have collected a number
of connections and joined a few groups. How do you go on to
get work, form associations and build a quality network?
This one day LinkedIn essentials
course will help you understand how online networking works,
develop your own online networking strategy and use the
functionality of LinkedIn to build a regular source of
leads for your business.
Note that this is
not another workshop for the technologically
inclined or initiated, this is about business, YOUR
business and how to get the best return on your
investment of resources. Delivered in a
straightforward way, using non-technical language,
full of insights and real-world observations,
practical techniques and actionable strategies.
Objectives – what you will learn in
Delegates will understand,
gain insights into, or be able to prepare:
Setting realistic online
Planning your campaign
Setting up an effective
Developing and managing
Focus on your connections
- who you should connect with
Building a quality
Searching for contacts,
companies and groups
Using Groups to your best
Starting and managing your
Planning and building your
dialogue, engendering and facilitating debate
Working your network
Effective use of your feed
- what do connections want to read?
Direct mailing to contacts
Events, slide shows and
Tracking, results and
record keeping; feedback, alerts and analytics
Getting started your
LinkedIn action plan
Who should attend?
This workshop is for anyone
Is planning to use, or in
the process of using, social media for business
Want to improve
performance in their use of social media
Business owners and
Sales, marketing or PR
managers and Digital marketing managers
Anyone in your team who is
using social media, that may potentially impact on the
business (yes really, anyone)
Prerequisites – what skills or
experience should you already possess
It is not assumed that the
delegates have any prior knowledge of website development or
internet marketing, but will have used the internet (for
browsing, email, etc.) and be familiar with their company or
It is not necessary to already be engaged with social media
Format – what type of course?
This workshop is delivered
as a one-day session. There will be lots of opportunities to
discuss, question and share experiences as well as some
practical activities. Note that this is not the type
of social media training that tells you where to click and
type in a box - this is focused on using social media
platforms to make connections that will benefit your
delegates is up to you, although do recommend keeping the group
size to a maximum
of 16 delegates to keep the tutor/delegate ratio as high as
– how much (per course - not
to attend a one-day workshop)
so if you have 6 or 16 people
in your team who need the training, the fee is the same.