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 BUSINESS for BUSINESS Internet Marketing | Training | Workshops & Training Courses | Website Internationalisation Essentials

Website: the essential tool in supporting your company's export investment ...


"The best part was the adaptation made by the trainer to our

"company's needs and goals"
company’s needs and goals.  The training went really well, all questions were dealt with professionally, always in a good and pertinent way."

Maria de Aragão T Mendonça

"All the information was clearly prepared with our company’s needs and features in mind.  It’s all

"extremely relevant"
extremely relevant in today’s context and I found it very useful and motivating.

Sonia Costa

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Website Internationalisation Essentials

 As an exporting company you want to provide the best possible customer service and user experience for your international clients and customers.  When you are investing in export markets, your website is an essential tool for guiding customers to your products and services.

Location – where is the course held?

This workshop is delivered at our premises in our dedicated training room at Llandarcy, South Wales, SA10 6JQ, conveniently close to the M4, J43.

Available as a private course, anywhere in the UK or EU.

A clear understanding of the online idiosyncrasies of destination markets and a strategic approach to delivering your offering are essential facets to success. Localised language and cultural differences make a big difference to the engagement of customers from other countries.  The choice of images, colours, the way you present the information and your selection of targeted keywords and phrases can influence buying decisions.

Note that this is not another workshop for the technologically inclined or initiated, this is about business, YOUR business and how to get the best return on your investment of resources.   Delivered in a straightforward way, using non-technical language, full of insights and real-world observations, practical techniques and actionable strategies.

Objectives – what you will learn in this workshop

Delegates will understand, gain insights into, or be able to prepare:

  • Setting realistic objectives for your website

  • Focus on your customers - who and where

  • Understanding your international customers: how do they use the internet?

  • Domain strategy: new domains, subdomains, and subfolders

  • Language usage online

  • Language strategy, site language and sourcing Translation services

  • Localised ecommerce and current optimisation in the international environment

  • Scope, complexities and integration of localisation

  • Taking a holistic approach and considering all the elements

  • Developing and managing brand consistency across borders

  • Colour, images and visual content suitable for the destination country

  • Transcreation – adapting to local culture, idiom, and jargon

  • Search engines – not just Google!

  • SEO visibility in other countries

  • Individual keyword usage and analysis for specific languages

  • Keyword analysis using Google keyword tools in different countries

  • Promoting your foreign or multi-language website

  • Legal considerations and localisation

  • Applying all you’ve learned to your business situation or project

  • Building your international strategy action plan

Who should attend?

This workshop is for anyone who:

  • Is planning to develop and implement an international website
  • Has an existing website that is targeting customers outside the UK

Essential learning for:

  • Business owners and directors
  • Sales, marketing or export managers
  • Digital marketing managers or team members

Prerequisites – what skills or experience should you already possess

It is not assumed that the delegates have any prior knowledge of website development or internet marketing, but will have used the internet (for browsing, email, etc.) and be familiar with their company or organisation’s function, particularly relating to existing or planned international activities. 

Format – what type of course?

This workshop is delivered as a one-day session. There will be lots of opportunities to discuss, question and share experiences as well as some practical activities.

How many delegates

The number of delegates is up to you, although do recommend keeping the group size to a maximum of 16 delegates to keep the tutor/delegate ratio as high as possible. 

Price – how much (per course - not per delegate to attend a one-day workshop)


so if you have 6 or 16 people in your team who need the training, the fee is the same.

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Need a bespoke course?

You might be looking for something that is more specifically tailored to your company's goals, a bespoke course that is focused on your needs. Or a combination workshops delivered as a program.

This workshop is also offered as an in-house, private or bespoke session for translation companies and language services providers.  Use this knowledge to expand and improve your website translation or transcreation services to your clients. 

So talk to us about your needs, to arrange your dates and locations please call 01792 817 270 or email


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Britannic House | Llandarcy | Neath Port Talbot | SA10 6JQ | 01792 817270 |