an exporting company you want to provide the best possible
customer service and user experience for your international
clients and customers. When you are investing in export
markets, your website is an essential tool for guiding
customers to your products and services.
Location – where is the course held?
This workshop is
delivered at our premises in our dedicated training room at Llandarcy, South Wales,
to the M4, J43.
Available as a
anywhere in the UK or EU.
A clear understanding of the online
idiosyncrasies of destination markets and a strategic
approach to delivering your offering are essential facets to
success. Localised language and cultural differences make a
big difference to the engagement of customers from other
countries. The choice of images, colours, the way you
present the information and your selection of targeted
keywords and phrases can influence buying decisions.
Note that this is
not another workshop for the technologically
inclined or initiated, this is about business, YOUR
business and how to get the best return on your
investment of resources. Delivered in a
straightforward way, using non-technical language,
full of insights and real-world observations,
practical techniques and actionable strategies.
Objectives – what you will learn in
Delegates will understand,
gain insights into, or be able to prepare:
objectives for your website
Focus on your customers -
who and where
international customers: how do they use the internet?
Domain strategy: new
domains, subdomains, and subfolders
Language usage online
Language strategy, site
language and sourcing Translation services
Localised ecommerce and
current optimisation in the international environment
Scope, complexities and
integration of localisation
Taking a holistic approach
and considering all the elements
Developing and managing
brand consistency across borders
Colour, images and visual
content suitable for the destination country
Transcreation – adapting
to local culture, idiom, and jargon
Search engines – not just
SEO visibility in other
Individual keyword usage
and analysis for specific languages
Keyword analysis using
Google keyword tools in different countries
Promoting your foreign or
Legal considerations and
Applying all you’ve
learned to your business situation or project
international strategy action plan
Who should attend?
This workshop is for anyone
planning to develop and implement an international
an existing website that is targeting customers outside
Essential learning for:
Business owners and directors
Sales, marketing or export managers
Digital marketing managers or team members
– what skills or experience should you already possess
It is not assumed that the
delegates have any prior knowledge of website development or
internet marketing, but will have used the internet (for
browsing, email, etc.) and be familiar with their company or
organisation’s function, particularly relating to existing
or planned international activities.
Format – what type of course?
This workshop is delivered
as a one-day session. There will be lots of opportunities to
discuss, question and share experiences as well as some
delegates is up to you, although do recommend keeping the group
size to a maximum
of 16 delegates to keep the tutor/delegate ratio as high as
– how much (per course - not
to attend a one-day workshop)
so if you have 6 or 16 people
in your team who need the training, the fee is the same.