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 BUSINESS for BUSINESS Internet Marketing | Training | Workshops & Training Courses | Website Planning

Fail to Plan and ... Plan to Fail

 

"An excellent trainer/presenter who

made complete sense of a subject that can cause total technical blindness!  Excellent and very enjoyable.”
Lesley Audley, Marine Matters.

 

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Website Planning & Feasibility

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continuous professional development 7hours
This session can contribute to your continuous professional development programme.

 

Website Planning

This workshop will help you to understand how to approach the process of getting a website that will work for your business and enable you to plan, take action and keep control of the process to make sure it does so effectively. 

Location – where is the course held?

This workshop is delivered at our premises in our dedicated training room at Llandarcy, South Wales, SA10 6JQ, conveniently close to the M4, J43.

Available as a private course, anywhere in the UK or EU.

Focusing on customers and marketing the business using the internet, this broad course enlightens the business owner, manager or marketing professional to what's involved in taking a strategic approach.

Note that this is not another workshop for the technologically inclined or initiated, this is about business, YOUR business and how to get the best return on your investment of resources.   Delivered in a straightforward way, using non-technical language, full of insights and real-world observations, practical techniques and actionable strategies.

Objectives – what you will learn in this workshop

Delegates will understand, gain insights into, or be able to prepare:

  • How to identify and avoid the most common website mistakes

  • Realistic expectations of how the internet can help their business

  • Setting achievable website objectives to help meet business goals

  • What is possible – and practical

  • Who the website is for and to focus on customer needs

  • Competitors online strategies through simple practical techniques

  • Considering keywords to target search engines and customers

  • The website design brief: communicate with your web designer or site developer

  • The process of sourcing, commissioning and contracting a web designer or developer

  • Communication and the language of the customer

  • It's YOUR project - the need for effective project management

  • Testing your website before it goes online

  • Planning for promotion through search engines and other online strategies

Who should attend?

This workshop is for anyone who:

  • Is planning to develop and implement a website
  • Has an existing website that is not performing to expectations

Essential learning for:

  • Business owners and directors
  • Sales or marketing managers
  • Digital marketing managers or team members

Prerequisites – what skills or experience should you already possess

It is not assumed that the delegates have any prior knowledge of website development or internet marketing, but will have used the internet (for browsing, email, etc.) and be familiar with their company or organisation’s function. 

Format – what type of course?

This workshop is delivered as a one-day session. There will be lots of opportunities to discuss, question and share experiences as well as some practical activities.

How many delegates

The number of delegates is up to you, although do recommend keeping the group size to a maximum of 16 delegates to keep the tutor/delegate ratio as high as possible. 

Price – how much (per course - not per delegate to attend a one-day workshop)

£650+vat 

so if you have 6 or 16 people in your team who need the training, the fee is the same.
 

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Need a bespoke course?

You might be looking for something that is more specifically tailored to your company's goals, a bespoke course that is focused on your needs. Or a combination workshops delivered as a program.

So talk to us about your needs, to arrange your dates and locations please call 01792 817 270 or email training@businessforbusiness.co.uk

 

© BUSINESS for BUSINESS Internet Marketing Limited 2012 |

Business for Business INTERNET MARKETING Limited | Registered in England and Wales No. 06225488 | VAT no GB 978 3981 45

Britannic House | Llandarcy | Neath Port Talbot | SA10 6JQ | 01792 817270 | info@businessforbusiness.co.uk