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 BUSINESS for BUSINESS Internet Marketing | Training | Workshops & Training Courses | Website Promotion

Your website should be
working FOR
your business

 

What Nigel doesn't know about Web Site performance is not worth knowing.

He is enthusiastic and gives

 great, practical advice. I would speak to Nigel before starting any web based project.”

Top qualities: Expert, High Integrity, Creative

John Marshall, Sales Director at Semaphore (Cardiff) Limited see this on linkedin

More testimonials

 

Workshops & Training Courses

Website Planning

Search Engine Optimisation

Writing for your Website

Website Promotion

Email Marketing Strategy

Social Media Strategy

Website User Experience NEW

LinkedIn for Business Growth

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Google Adwords & Analytics

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Bespoke Training Programmes

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Consultancy services:

Internet Marketing Strategy

Website Planning & Feasibility

Search Engine Marketing

 

continuous professional development 7hours
This session can contribute to your continuous professional development programme.

Website Promotion Strategy

Your website should be working for your business so take action with effective online and offline promotion, driving visitors to your website.

Location – where is the course held?

This workshop is delivered at our premises in our dedicated training room at Llandarcy, South Wales, SA10 6JQ, conveniently close to the M4, J43.

Available as a private course, anywhere in the UK or EU.

This workshop will help you to understand how taking a strategic approach to the promotion of YOUR website will benefit your business or organisation and enable you to ensure the best possible return on your investment.

Covering a range of promotional techniques this workshop provides an overview of website promotion from the viewpoint of the business and its customers.

Note that this is not another workshop for the technologically inclined or initiated, this is about business, YOUR business and how to get the best return on your investment of resources.   Delivered in a straightforward way, using non-technical language, full of insights and real-world observations, practical techniques and actionable strategies.

Objectives – what you will learn in this workshop

Delegates will understand, gain insights into, or be able to prepare:

  • Website promotion, what’s it all about

  • What you need to know and do before promoting your website

  • SEO – what is it, and why should you be doing it

  • Search engines: getting listed and getting to the top

  • Keywords – what are they and why do we need them

  • Now that we have keywords – where do they go?

  • Building an effective network of inbound links

  • Online directories for greater exposure – Cost v Value

  • Online PR - getting your message out to your customers through news releases and articles

  • Social media: from Facebook to forum boards

  • Blogging and micro blogging – what is it and should you do it

  • Email marketing: contacts and copy, staying legal, avoiding the spam trap.

  • Google Adwords and Pay per click programmes.

  • Banner advertising – is it right for your business

  • Offline promotion, driving traffic to the website

  • Where to start – action planning for ROI

Who should attend?

This workshop is for anyone who:

  • Is planning to develop and implement a website
  • Is responsible for producing or supervising the text content for a website
  • Has an existing website that is not performing to expectations

Essential learning for:

  • Sales or marketing managers
  • Digital marketing managers or team members
  • Business owners and directors

Prerequisites – what skills or experience should you already possess

It is not assumed that the delegates have any prior knowledge of website development or internet marketing, but will have used the internet (for browsing, email, etc.) and be familiar with their company or organisation’s function. 

Format – what type of course?

This workshop is delivered as a one-day session. There will be lots of opportunities to discuss, question and share experiences as well as some practical activities.

How many delegates

The number of delegates is up to you, although do recommend keeping the group size to a maximum of 16 delegates to keep the tutor/delegate ratio as high as possible. 

Price – how much (per course - not per delegate to attend a one-day workshop)

£650+vat 

so if you have 6 or 16 people in your team who need the training, the fee is the same.
 

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Need a bespoke course?

You might be looking for something that is more specifically tailored to your company's goals, a bespoke course that is focused on your needs. Or a combination workshops delivered as a program.

So talk to us about your needs, to arrange your dates and locations please call 01792 817 270 or email training@businessforbusiness.co.uk

 

© BUSINESS for BUSINESS Internet Marketing Limited 2012 |

Business for Business INTERNET MARKETING Limited | Registered in England and Wales No. 06225488 | VAT no GB 978 3981 45

Britannic House | Llandarcy | Neath Port Talbot | SA10 6JQ | 01792 817270 | info@businessforbusiness.co.uk