Internet Marketing

01792 817270








 BUSINESS for BUSINESS Internet Marketing | Training | Workshops & Training Courses | Website Planning

Can your customers use your website?


"Very engaging and informative speaker."

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"I wish we'd done this before we talked to the web designers ..."


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continuous professional development 7hours
This session can contribute to your continuous professional development programme.


Website User Experience

This workshop in website usability and website user experience will help you to understand how your customers use the internet and experience your business through your website.  Insights into online user behaviour, methods and techniques for assessing your website user experience enable the delegate to make informed decisions and avoid common pitfalls ultimately increasing conversion.

Location – where is the course held?

This workshop is delivered at our premises in our dedicated training room at Llandarcy, South Wales, SA10 6JQ, conveniently close to the M4, J43.

Available as a private course, anywhere in the UK or EU.

Note that this is not another workshop for the technologically inclined or initiated, this is about business, YOUR business and how to get the best return on your investment of resources.   Delivered in a straightforward way, using non-technical language, full of insights and real-world observations, practical techniques and actionable strategies.

Objectives – what you will learn in this workshop

Delegates will understand, gain insights into, or be able to prepare:

  • What is user experience, and why is it important

  • Everyone tells me my website is great …

  • Who is the website for anyway?

  • You are not the customer

  • Failure to shout

  • Hicks law

  • Top ten usability failure points still valid

  • Online user behaviour

  • Information scent and perceived affordance

  • Conventions – not standing out from the crowd

  • Answering users’ questions

  • Customer focused information architecture

  • Finding your way, navigation and orientation

  • Understanding user touch-points and paths to task completion

  • The danger of copying an exemplar – special cases

  • Making your content work

  • It’s nothing like software

  • Methods for assessing a website’s usability

Who should attend?

This workshop is for anyone who:

  • Is planning to develop and implement a website for their business or organisation (or manage the process
  • Has an existing website that is not performing to expectations

Essential learning for:

  • Business owners and directors
  • Sales or marketing managers
  • Digital marketing managers or team members #

Prerequisites – what skills or experience should you already possess

It is not assumed that the delegates have any prior knowledge of website usability or user experience, nor website development or internet marketing, but will have used the internet (for browsing, email, etc.) and be familiar with their company or organisation’s function.  In particular it is useful if the delegates have some knowledge of their customers.

Format – what type of course?

This workshop is delivered as a one-day session. There will be lots of opportunities to discuss, question and share experiences as well as some practical activities.

How many delegates

The number of delegates is up to you, although do recommend keeping the group size to a maximum of 16 delegates to keep the tutor/delegate ratio as high as possible. 

Price – how much (per course - not per delegate to attend a one-day workshop)


so if you have 6 or 16 people in your team who need the training, the fee is the same.

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Need a bespoke course?

You might be looking for something that is more specifically tailored to your company's goals, a bespoke course that is focused on your needs. Or you might need a combination of workshops delivered as a program, follow up, coaching and support is also available.

So talk to us about your needs, to arrange your dates and locations please call 01792 817 270 or email


© BUSINESS for BUSINESS Internet Marketing Limited 2012 |

Business for Business INTERNET MARKETING Limited | Registered in England and Wales No. 06225488 | VAT no GB 978 3981 45

Britannic House | Llandarcy | Neath Port Talbot | SA10 6JQ | 01792 817270 |