Writing for YOUR Website
Is your website communicating effectively
to your customers? This workshop will help you to
understand how taking a strategic approach to the content of
YOUR website will benefit your business or organisation and
improve your users’ experience and search engine results.
Location – where is the course held?
This workshop is
delivered at our premises in our dedicated training room at Llandarcy, South Wales,
to the M4, J43.
Available as a
anywhere in the UK or EU.
Covering a range of techniques this
session provides an overview of both strategic planning and
implementation of web content. Following this workshop the
delegates will be able to produce or improve their website’s
content to improve search engine results and their users’
Note that this is
not another workshop for the technologically
inclined or initiated, this is about business, YOUR
business and how to get the best return on your
investment of resources. Delivered in a
straightforward way, using non-technical language,
full of insights and real-world observations,
practical techniques and actionable strategies.
Objectives – what you will learn in
Delegates will understand,
gain insights into, or be able to prepare:
Content strategy – a 5
Website objectives –
focusing communication on business goals
Online v Offline text
So who is the website for
anyway, why you need to know your customers
Personas and Scenarios –
tools for clarity and focus
How do people read on the
internet? Why does this matter?
Keywords - what are they
and why do we need them?
Now that we have the
keywords where do they go?
Keywords and content –
working with the inextricable link
Website users’ questions –
what do your customers really want to know?
Information Architecture –
structuring content for your customers
Threads, information scent
and paths to task completion
Content development -
Inverse pyramid and progressive disclosure
Taglines, jargon and
website content readability
landing pages and calls to action
and formatting – who needs them?
Who should attend?
This workshop is for anyone
planning to develop and implement a website
responsible for producing or supervising the text
content for a website
an existing website that is not performing to
Essential learning for:
Sales or marketing managers
Digital marketing managers or team members
Business owners and directors
Prerequisites – what skills or
experience should you already possess
It is not assumed that the
delegates have any prior knowledge of website development or
internet marketing, but will have used the internet (for
browsing, email, etc.) and be familiar with their company or
Format – what type of course?
This workshop is delivered
as a one-day session. There will be lots of opportunities to
discuss, question and share experiences as well as some
delegates is up to you, although do recommend keeping the group
size to a maximum
of 16 delegates to keep the tutor/delegate ratio as high as
– how much (per course - not
to attend a one-day workshop)
so if you have 6 or 16 people
in your team who need the training, the fee is the same.