Internet Marketing

01792 817270








 BUSINESS for BUSINESS Internet Marketing | Training | Workshops & Training Courses | Writing for the Web

Are you communicating with
your customers effectively?


"Speaker found out about our businesses beforehand and was able to apply theory to business.

mastery of his subject and his ability to stimulate interaction made this an excellent course. I've been writing online and offline articles for years, but Nigel has increased my knowledge of writing for the web significantly.

A thoroughly enjoyable and thoroughly productive experience which I'm delighted to recommend."

David Jones, UK Sales Manager at EVS Translations GmbH

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continuous professional development 7hours
This session can contribute to your continuous professional development programme.


Writing for YOUR Website

Is your website communicating effectively to your customers?  This workshop will help you to understand how taking a strategic approach to the content of YOUR website will benefit your business or organisation and improve your users’ experience and search engine results.

Location – where is the course held?

This workshop is delivered at our premises in our dedicated training room at Llandarcy, South Wales, SA10 6JQ, conveniently close to the M4, J43.

Available as a private course, anywhere in the UK or EU.

Covering a range of techniques this session provides an overview of both strategic planning and implementation of web content.  Following this workshop the delegates will be able to produce or improve their website’s content to improve search engine results and their users’ (customers’) experience.

Note that this is not another workshop for the technologically inclined or initiated, this is about business, YOUR business and how to get the best return on your investment of resources.   Delivered in a straightforward way, using non-technical language, full of insights and real-world observations, practical techniques and actionable strategies.

Objectives – what you will learn in this workshop

Delegates will understand, gain insights into, or be able to prepare:

  • Content strategy – a 5 point approach

  • Website objectives – focusing communication on business goals

  • Online v Offline text content

  • So who is the website for anyway, why you need to know your customers

  • Personas and Scenarios – tools for clarity and focus

  • How do people read on the internet? Why does this matter?

  • Keywords - what are they and why do we need them?

  • Now that we have the keywords where do they go?

  • Keywords and content – working with the inextricable link

  • Website users’ questions – what do your customers really want to know?

  • Information Architecture – structuring content for your customers

  • Threads, information scent and paths to task completion

  • Content development - Inverse pyramid and progressive disclosure

  • Taglines, jargon and website content readability

  • Communicating effectively, landing pages and calls to action

  • Consistency, conventions and formatting – who needs them?

Who should attend?

This workshop is for anyone who:

  • Is planning to develop and implement a website
  • Is responsible for producing or supervising the text content for a website
  • Has an existing website that is not performing to expectations

Essential learning for:

  • Copywriters
  • Sales or marketing managers
  • Digital marketing managers or team members
  • Business owners and directors

Prerequisites – what skills or experience should you already possess

It is not assumed that the delegates have any prior knowledge of website development or internet marketing, but will have used the internet (for browsing, email, etc.) and be familiar with their company or organisation’s function. 

Format – what type of course?

This workshop is delivered as a one-day session. There will be lots of opportunities to discuss, question and share experiences as well as some practical activities.

How many delegates

The number of delegates is up to you, although do recommend keeping the group size to a maximum of 16 delegates to keep the tutor/delegate ratio as high as possible. 

Price – how much (per course - not per delegate to attend a one-day workshop)


so if you have 6 or 16 people in your team who need the training, the fee is the same.

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Need a bespoke course?

You might be looking for something that is more specifically tailored to your company's goals, a bespoke course that is focused on your needs. Or a combination workshops delivered as a program.

So talk to us about your needs, to arrange your dates and locations please call 01792 817 270 or email


© BUSINESS for BUSINESS Internet Marketing Limited 2012 |

Business for Business INTERNET MARKETING Limited | Registered in England and Wales No. 06225488 | VAT no GB 978 3981 45

Britannic House | Llandarcy | Neath Port Talbot | SA10 6JQ | 01792 817270 |