Email marketing management services for effective email promotion of your business communications

Email marketing is probably the most cost effective of all direct marketing techniques. Email can be sent directly to the customers desk or home from as little as 1p per recipient.

Compared this to printed or traditional direct mail which averages around £1.50 each, taking into account, printing, postage and so on.

Effective direct mail

However, it is not so easy to carry out an effective online direct mail campaign.

We all receive emails every day, some receive email from hundreds of business selling their services online. Time is against us and so the email suffers from competition and in-box congestion.

Barriers to opening, spam filters, image blocking all get in the way. There are so many reasons why an email campaign can produce poor results. At worst it could potentially damage your offering in the eyes of the customer.

Professional Management

With good management from professionals your campaigns can return higher results making your campaigns more successful. User experience, content editing and spam filter testing are only a few elements of the process.

We take care of legislative requirements including opt-out and database updating of missing or invalid addresses.

Analysis and Feedback

Also provided is clear feedback with analysis of the data generated from click throughs, identifying user’s interests can make the whole process a benefit to your promotional campaigns.

Success with your email campaigns helps you reach your business goals. Contact us on 01639 820984 or 08450 550510 info@businessforbusiness.co.uk

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