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Current Research Projects

Ongoing research is carried out on a number of topics, currently:

What do you hate about websites

We've been asking internet users "what do they hate about websites" for nearly 10 years now.  Amazingly, the results have hardly changed. Come to one of our seminars to find out if what you hate is the same as others

Usage of home pages - commercial or wasted

So much space wasted on so many home pages.  The home page of a website has so many jobs to do - depending on the mental model you have of your website: receptionist, front cover, entrance hall, table of contents, brochure, and so on.  Hardly a place for waste, although the balance between effective visual communication and the users' experience, must be balanced with the multiple roles.  So why do we see filler text, marketing-speak that no-one reads, stock photos that no-one looks at - and great columns of unused space?

Motivation v Frustration - website user experience

We've been interested in the effect of multiple barriers creating frustration in the user for a while now.  To build on our existing research, we are hoping to establish an independent research project to collect data on this subject soon.